For example, businesses may not be able to customize their platform as much as they would like, or they may not be able to use certain features. However, hosted platforms come with certain restrictions. This can be helpful for businesses that want to get up and running quickly and without any hassle. Many often include a free domain for the first year, too. The provider takes care of all the technical aspects of running the platform, so businesses don’t need any technical knowledge or experience, including SSL certificate and website security, payment gateway, and web hosting. Hosted platforms are generally easier to use than self-hosted platforms, especially for beginners. Each has its advantages and disadvantages.Ĭommon hosted platforms, otherwise known as software as a service (SaaS) include: Hosted platforms are those that are run by the platform provider, while self-hosted platforms are those that are run by the business itself. When it comes to ecommerce platforms, there are two main types: hosted and self-hosted.
The right ecommerce platform makes all the difference in how easily you can start and run your online store. If you continue to invest effort there, you can give yourself a competitive edge. This makes your logo more eye-catching and memorable.ĭata shows that 78% of brands cutting their budgets in 2022 will sacrifice brand building. To create a powerful visual effect, consider using complementary colors or those opposite each other on the color wheel. If you have a health and wellness or financial brand, go with green – the colors of health and wealth. That’s why it’s used in over half of all logos. It’s best to stick to one or two colors and use colors associated with the message you want to send to customers.įor example, blue is a calming, trustworthy color. This will help you create a color palette that accurately represents your company. Logo, colors, etc.īefore you begin designing your logo, it’s important to understand the basics of color theory. Are you selling physical products or digital ones? Who is your product meant for? What needs does your product fulfill for that customer? Once you understand your target audience of potential customers, you can begin to craft a message that resonates with them across your entire online presence.Īlso, think about your business model since this influences your main customer audience and how you’ll market your store. When developing your brand and choosing your business name, consider the product you’re selling and the ideal customer you’re targeting. What are you selling, and who are you selling it to? com extension if possible, as this is the most popular extension and is likely to rank higher in search engines. You’ll also want to ensure that your chosen domain is available and that it isn’t too long or difficult to spell. Your logo and colors should be consistent across your website and social media platforms, and your domain name should be easy to remember. When starting an online store, it’s important to consider your branding and domain name. Ready to Create Your Ecommerce Website?.How To Create An Ecommerce Website In 7 Simple Steps